Gym, fitness suites and leisure centres couldn't ask for anythinng better than BCC Vision: the watercooler with video and audio for information and publicity. Thanks to the professional ice-bank installed in the cooler, sporty individuals can hydrate themselves before, during and after their training with fresh, still and sparkling water. Moreover, through the HD LCD screen people can be updated on all of the gym's promotions, incoming events, etc. depending on what type of communication the fitness centre would like to spread to its athletes. Several gyms have already adopted this device and their customers are happily hydrating themselves for free without negatively impacting the environment, due to this system's natural refrigerant gas R600. This is not the only water dispenser designed by Blupura for this type of market. The alternative to BCC Vision is Fontemagna Vending, which is a professional 'crossover' between a water cooler and a water vending machine. In this case the gym's proprietor, instead of offering water for free, will sell water, but still maintain a positive image for two main reasons: firstly, they're going to sell water for a cheaper price, which is an advantage for the customer, and secondly, they will distribute pre-paid cards with their own logos and other customised merchandise such as drinking bottles.