For Blupura, sustainability is much more than a commitment: it is a mindset that guides every decision we make. This vision drives us, year after year, to turn our values into concrete actions. Since 2024, we have been partnering with Treedom on a reforestation project that has now reached an important milestone: 2,000 trees planted across 8 countries, contributing to CO₂ absorption, biodiversity protection and support for local communities.
Reducing Single-Use Plastic with Blupura Water Dispensers
For us, sustainability starts with everyday actions. Blupura water dispensers offer a practical solution to reduce the consumption of single-use plastic, eliminating the need to purchase, transport and dispose of thousands of plastic bottles every year. This helps reduce waste and the emissions associated with bottle production and distribution, while encouraging a more responsible way of consuming water.
This is the core of our business: developing solutions that help people and organisations reduce their environmental impact through a simple everyday choice that can make a real difference.
Reforestation with Treedom: A Project Creating Environmental and Social Value
Alongside solutions that help reduce plastic consumption, Blupura continues to invest in reforestation through its partnership with Treedom. Following the commitment made in 2024, our forest has now reached a new milestone, reaffirming our determination to turn sustainability goals into tangible results.
Today, it includes 2,000 trees, representing 24 tree species across 8 countries, creating a positive impact that goes far beyond simply planting trees.
The Impact of Blupura GreenWood in Numbers
- 2,000 trees planted through Treedom.
- 462,925 kg of CO₂ absorbed over the trees’ lifetime.
- 39,226 m² of new tree cover contributing to ecosystem regeneration.
- 8 countries involved: Kenya, Colombia, Ghana, Nepal, Madagascar, Guatemala, Tanzania and Cameroon.
- 24 different tree species, including forest and fruit trees, selected to promote biodiversity, environmental resilience and sustainable development.
Every tree is planted and cared for by local farmers within agroforestry systems that help protect the land, enhance biodiversity and create new economic opportunities for local communities.
Environmental and Social Benefits of the Reforestation Project
Treedom projects promote sustainable agriculture, support food security and help create long-term income opportunities for local families.
Impact assessments carried out by Treedom in collaboration with ALTIS – Università Cattolica also highlight positive outcomes in agricultural training, the adoption of sustainable farming practices and the development of partner organisations in the countries involved.
Blupura’s Commitment to Sustainable Innovation
Our partnership with Treedom is a natural extension of Blupura’s sustainability vision.
On one hand, we continue to develop technologies that help businesses, offices, hospitality venues and public spaces reduce the use of single-use plastic. On the other, we invest in projects that contribute to CO₂ absorption, biodiversity protection and the creation of shared value for local communities. The Blupura Forest is a tangible expression of our approach to sustainability: turning commitments into actions that generate a positive and lasting impact.
Discover Blupura GreenWood, explore the tree species that make up our forest, the countries where they have been planted and the impact of the project.
The growth of our forest marks an important milestone in this journey and reinforces our commitment to generating a positive, measurable and lasting impact.
