Cookie Policy
We wish to inform you that we will proceed with the processing of your personal data in compliance with the provisions of EU Regulation 2016/679 and with any specific local regulations applicable to the protection of personal data.
Below you will find all the information relating to the procedures followed for the collection, through cookies and/or other monitoring technologies, of the information provided by visiting our website (the “Website”).
This cookie policy integrates the Privacy Policy of the Blu institutional website, as well as the Privacy Policy of the website https://www.blupura.com/.
1. What are Cookies?
Cookies are small text files that the websites you visit send and record on your device (personal computer, tablet, smartphone, etc.), to then be re-transmitted to the same websites upon the next visit. Be means of cookies, a website remembers your actions and preferences (such as, for example, login data, chosen language, font size, other display settings) so that they do not have to be indicated again when the user returns to visit the website or browse from one page to another.
Cookies are therefore used to perform computer authentication, session monitoring and the storage of information regarding the activities of users who access a website and may also contain a unique identification code that is used to keep track of the user’s navigation within the website itself for statistical or advertising purposes.
We would like to point out that cookies are used to identify and recognise the device that accesses the Website, but not who is using it.
2. Types and Purposes of Cookies
Depending on the characteristics and functions, different types of cookies are distinguished with different periods of permanence on users’ devices:
session cookies, automatically deleted when the browser is closed;
persistent cookies, which remain on your device until a set deadline.
According to the legislation in force in Italy, the user’s express consent is not always required for the use of cookies; in particular, “technical cookies”, i.e. those used for the exclusive purpose of carrying out an action on an electronic communications network, or to the extent strictly necessary to provide a service explicitly requested by the user: in other words, these are cookies necessary for the functioning of the website or to perform the activities requested by the user.
Among the technical cookies, the Italian Data Protection Authority (see Measure Identification of simplified procedures for the information and the acquisition of consent for the use of cookies of 8 May 2014 and subsequent clarifications), also includes:
navigation or session cookies (those necessary for authentication purposes);
functionality cookies, which allow the user to browse using a series of selected criteria (for example, the language, the products chosen for purchase) in order to improve the service provided;
analytics cookies, only when used directly by the website operator to collect information, in aggregate form, on the number of users and how they visit the website.
Conversely, for profiling cookies, i.e. those aimed at creating profiles relating to the user and used in order to send advertising messages in line with the preferences expressed by the same in the context of surfing the net, prior consent of the user is required.
3. Types of cookies used on our website
The Data Controller also makes use of so-called “third party” cookies, i.e. those related to the services provided by third parties: they are used for various purposes such as analysing the progress of marketing campaigns and/or to deliver personalised advertising on our own and on partner websites; this activity is called retargeting and is based on browsing activities (the third party provides these services on the basis of information relating to the user’s visit to our website).
Obviously, even third-party cookie suppliers must comply with the provisions deriving from the relevant legislation; in this regard, we refer to the link of the web pages of the third party websites, in which you can find the cookie consent collection forms and the related information (Google, Facebook, Youtube, Vimeo, LinkedIn).
We also inform you that, in order to better take into account both the purpose pursued from time to time by the Data Controller and the principle of transparency towards the user, we have determined the following classification of the cookies we use.
| PURPOSE | DESCRIPTION | PARTIES INVOLVED | PRIVACY POLICY, PLACE AND WITHDRAWAL |
| Necessary | Used to detect if the visitor has accepted the marketing category in the cookie banner. This cookie is required for the website’s GDPR compliance. | Blupura and Google | Place of processing: Italy (for Blupura) The United States (for Google) Privacy Policy |
| Experience improvement | Used to determine the optimal video quality based on the visitor’s device and network settings. | Blupura and YouTube | Place of processing: Italy (for Blupura) The United States (for You Tube) Privacy policy |
| Experience improvement | It saves user preferences when playing Vimeo embedded videos. | Blupura and Vimeo | Place of processing: Italy (for Blupura) The United States (for Vimeo) Privacy Policy |
| Experience improvement | It contains data on visitors’ video content preferences – This allows the website to remember parameters such as preferred volume or video quality. The service is provided by Vimeo.com. | Blupura and Vimeo | Place of processing: Italy (for Blupura) The United States (for Vimeo) Privacy Policy |
| Measurement | Used to send data to Google Analytics about the device and about user behaviour. It tracks the user across devices and marketing channels. | Blupura and Google | Place of processing: Italy (for Blupura) The United States (for Google) Privacy Policy |
| Measurement | It collects data on the user’s visits to the website, such as which pages have been consulted. | Blupura and Vimeo | Place of processing: The United States Privacy Policy |
| Targeting and Advertising | Used by Facebook to deliver a variety of advertising products such as real-time offers from third party advertisers. | Blupura and Meta Platforms, Inc. | Place of processing: Italy (for Blupura) Germany (for Meta Platforms, Inc.) Privacy Policy |
| Targeting and Advertising | Used by Google AdSense to test advertising effectiveness on all websites that use their services. | Blupura and Google | Place of processing: Italy (for Blupura) The United States (for Google) Privacy Policy |
| Targeting and Advertising | Used by Google AdWords to re-engage visitors who may convert into customers based on the visitor’s online behaviour on websites. | Blupura and Google | Place of processing: Italy (for Blupura) The United States (for Google) Privacy Policy |
| Targeting and Advertising | Used by Facebook to deliver a variety of advertising products such as real-time offers from third party advertisers. | Blupura and Meta Platforms, Inc | Place of processing: Italy (for Blupura) Great Britain (for Meta Platforms, Inc) Privacy Policy |
| Targeting and Advertising | Used by Google DoubleClick to record and report on the user’s actions on the website after viewing or clicking one of the advertiser’s advertisements in order to measure the effectiveness of an advertisement and to present targeted advertising to the user. | Blupura and Google | Place of processing: Italy (for Blupura) The United States (for Google) Privacy Policy |
| Targeting and Advertising | It records a unique ID that identifies the device of the user who returns to the website. The ID is used for targeted advertising. | Blupura and Google | Place of processing: Italy (for Blupura) The United States (for Google) Privacy Policy |
| Targeting and Advertising | It monitors whether the user has shown interest in specific products or events on multiple websites and detects how the user navigates between the websites. It is used to evaluate advertising activities and facilitates the payment of redirect fees between websites. | Blupura and Google | Place of processing: Italy (for Blupura) The United States (for Google) Privacy Policy |
| Targeting and Advertising
(Marketing) |
Used to check if the user’s browser supports cookies. | Blupura and Google | Place of processing: Italy (for Blupura), the United States (for Google) Privacy Policy |
| Targeting and Advertising | Used by Facebook to deliver a variety of advertising products such as real-time offers from third party advertisers. | Blupura and Meta Platforms, Inc. | Place of processing: Italy (for Blupura) Great Britain (for Meta Platforms, Inc) Privacy Policy |
| Targeting and Advertising | It tries to estimate the user’s connection speed on pages with embedded YouTube videos. | Blupura and YouTube | Place of processing: Italy (for Blupura) The United States (for Google) Privacy Policy |
| Targeting and Advertising | It records a unique ID for statistics related to which YouTube videos have been viewed by the user. | Blupura and YouTube | Place of processing: Italy (for Blupura) The United States (for Google) Privacy Policy |
| Targeting and Advertising | It stores the user’s video player preferences using the embedded YouTube video | Blupura and YouTube | Place of processing: Italy (for Blupura) The United States (for Google) Privacy Policy |
| Measurement | Used to send data to Meta Events Manager regarding the device and user behavior. It keeps track of the user on devices and marketing channels. | Blupura and Meta Platforms, Inc | Place of processing: Italy (for Blupura) Ireland (for Meta Platforms, Inc) Privacy Policy |
| Heat mapping and sessions recording | Heat mapping services are used to identify which areas of a page are the subject of cursor or mouse clicks to detect which of them attract the most interest. These services allow you to monitor and analyze traffic data and are used to track user behavior. Some of these services may record sessions and make them available for later viewing. | Blupura and Hotjar | Place of processing: Italy (for Blupura) Malta (for Hotjar) Privacy Policy |
| Targeting and Advertising
(Marketing) |
Used to include session data from websites and apps that Google associates with users who are signed in to their Google Accounts and who have enabled ad personalisation in Google.
This feature is used to: (i) create cross-device reports (to analyse the behaviour of the same visitor who browses from different devices and to have more precise data on the number of users); (ii) create reports on demographic data (gender and age group of the user) and interests (based on navigation); (iii) create and share remarketing segments (including cross-device). |
Blupura and Google | Place of processing: Italy (for Blupura), the United States (for Google) Privacy Policy |
| Targeting and Advertising
(Marketing) |
Used by Google Enhanced Conversion for conversion measurement and bid optimization, utilizing data from users who have completed specific actions on websites. | Blupura and Google | Place of processing: Italy (for Blupura), the United States (for Google) Privacy Policy |
4. Cookie retention times
A retention period of 12 months has been determined for the cookies stored by the Data Controller on the user’s device with their explicit consent.
For further information regarding the storage of cookies stored by third parties, please read the Privacy Policy previously indicated.
5. Management of preferences related to cookies
5.1 Acceptance methods
As indicated in the short notice anticipated in the banner, you can give your consent to the use of cookies in simplified form by clicking on the “Accept” button or express your preferences by clicking on the “find out more and customise” button. In any case, until you give your consent to one or more cookies, the Data Controller will not store any information on your terminal, except for strictly technical cookies.
5.2 Withdrawal or giving of consent
You can choose at any time whether to accept or refuse the use of cookies:
by changing the settings of your browser, indicating which cookies to withdraw consent for. To access the browser settings, please view the procedures indicated below:- Chrome
– Internet Explorer
– Firefox
– Safari
– OperaWe point out that the complete disabling of cookies from the browser could compromise the correct functionality of certain sections of the Website, the normal navigation between web pages, the possibility of making purchases on our web-store and the loss of the personalisation functions of the advertisements presented. while browsing.
by withdrawing consent through the specific “opt-out” procedure made available by the third party (where applicable).
by accessing this section of the Website and clicking on the “Manage cookies” button below.
MANAGE COOKIES
6. Contacts
Data Controller: Blupura S.r.l., with registered office in Cadriano di Granarolo dell’Emilia (BO), Via Gandolfi n. 6.
Contacts: info@blupura.com | T. +39 071 971 0080